At its core, website design is the process of creating and developing a website to meet the needs of your business or organization. This can involve everything from selecting the right layout and navigation scheme for your site, to ensuring that all of your webpages are optimized for search engines and mobile devices.

There are a number of different factors that go into website design, including user experience (UX), visual aesthetics, content creation, technical considerations like performance and security, and more. Some important elements of web design include:

- Layout: The overall structure and placement of different elements on your website, such as menus and call-to-action buttons.

- Navigation: The layout and functionality of the links on your site, including how users can easily find the information or products they're looking for.

- Usability: The ease with which visitors to your site can use and interact with it, including through responsive design that adapts to different screen sizes.

- Visual aesthetics: The look and feel of your website, from its color scheme and typography to the overall layout and quality of imagery used.

If you're planning on creating a new website, or updating an existing one, it's important to consider all of these factors in order to ensure that your site is designed for both user and search engine optimization (SEO) purposes. With careful thought and consideration, you can create a website that not only looks great but also functions well and helps drive more traffic and conversions for your business.